Flavourful by Atelier Pip is a substack by drinks consultant, author and flavour expert Zoe Burgess, which covers cocktail culture and the semiotics of flavour - how drinks communicate beyond taste. The substack explores the iconography, structure, and evolution of cocktails, including alcohol-free ones, to unlock flavour innovation and is divide into the following headings:

Flavour Musings

Spotlighting a single ingredient, exploring how and why it connects with consumers through sensory, social and cultural analysis. We’ll also feature fellow flavour enthusiasts, discussing their favourite flavours and inspiration.

Statement Cocktails

An in-depth look at the semiotics of cocktails- what they represent and how they shape cocktail culture, influence trends, and impact consumer choices.

Perfect Pours

In Perfect Pours, we take a deep dive into the structure of cocktails, examining their components and potential for creative evolutions. We’ll also explore other liquids that play a role in the cocktail world, including low and no alcohol cocktails. Along the way, expect insights into the creative process.

I Fried My Brain

What is Flavour? How does the brain process it, and why do we crave the experience? In this series, we’ll be exploring the science of flavour and the multisensory experience.

Join me as we unravel the world of flavour.